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Relatable Representation in Marketing
For a business to remain consistent, marketing departments will need creative techniques to reach underrepresented groups. FairPlay will ensure your organization’s marketing campaigns are sincere and connect to your target market.
70% of millennials are more likely to choose diverse and inclusive businesses
71% of LGBTQ+ consumers interact with companies that support their community all year round
83% of Gen Z's decisions are based on an organization's DEI initiatives
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